Revival culture source of pride, unity

JAMAICA

Archbishop Kenneth Richards of Kingston and permanent deacon and development scientist Rev Peter Espeut were among the notable guests, “whose presence underscored a spirit of interdenominational respect and dialogue” as the powerful sound of drums, praise, and African rhythms echoed across the lawns of the Ranny Williams Entertainment Centre May 28. Jamaica had officially launched the United Zion Revival Council of Churches.

The launch marked the historic recognition of Revival culture by UNESCO, celebrating the inscription of the Pilgrimage to Watt Town—an annual spiritual tradition of Jamaican Revivalists—on UNESCO’s Intangible Cultural Heritage List in December 2024, according to a Jamaica Gleaner report.

It said that the event, which featured the inaugural National Revival Conference and Church Service, brought together Revivalists from across the island and the diaspora, “uniting the movement under a shared commitment to preserving and promoting this sacred heritage.”

Organised by the United Zion Revival Council of Churches, in partnership with the Ministry of Culture, Gender, Entertainment and Sport, the event was more than a conference—“it was a powerful expression of unity, pride, and national identity,” said the Gleaner report. The date, May 28, held added significance as it marked the anniversary of the birth and passing of former Prime Minister Edward Seaga, whose scholarly work was instrumental in elevating Revivalism and preserving Jamaica’s folk and traditional culture.

Revivalists are followers of the Revival Zion and Pocomania religious movement, which emerged in the 1860s. This movement blends elements of African pagan beliefs with Christianity and is a form of spiritual worship characterised by music, dance, and drumming.

“Revivalism will not be forgotten,” declared Olivia Grange, Minister of Culture, Gender, Entertainment and Sport. “This faith tradition has survived slavery, colonial prejudice, and societal shame. From hidden worship to national celebration—what an extraordinary journey!”

Grange reaffirmed the Government’s commitment to protecting African-Jamaican religious traditions and condemned outdated colonial narratives that have long distorted public understanding of Revivalism.

“We are no longer a colonised people. It’s time to shed the colonial lens and see Revivalism for what it truly is—a vibrant expression of African-Jamaican resilience and faith. Our people should never again feel ashamed of who we are.”

The conference featured presentations and spirited discussions on the roots and relevance of Revivalism in contemporary Jamaica. Keynote speaker Professor Clinton Hutton highlighted its global significance and enduring impact on Jamaican identity.

A central theme was the need to dispel myths surrounding Revivalism—a faith born from the fusion of African spirituality and Christianity during slavery.